The BarBELLE Initiative challenges outdated fitness and body image standards by making strength training for women more accessible. Through bold apparel and educational resources, every purchase helps fund scholarships and coaching that empower women and girls to lift with confidence. Our mission is to break barriers so more women can feel at home in the weight room.

No — our strength apparel is designed for anyone who lifts. While our mission is rooted in empowering women through fitness, our shirts, hoodies, and gear are built to be inclusive for men and women alike. We believe strength has no gender—and everyone deserves to feel confident in the gym.

15% of all profits go directly toward scholarships that give women access to strength training education. These scholarships help cover costs like gym memberships, competition fees, and training courses offered through major organizations in the strength community. By reducing financial barriers, we’re making it possible for more women to step into strength sports with confidence and opportunity.

Not at all! Our apparel is for anyone who believes in the message of strength, resilience, and confidence. Whether you’re a seasoned athlete, a beginner, or someone who simply supports the mission of empowering women through fitness, The BarBELLE Initiative lets you wear that statement proudly.